Cherie Federico

Advertising, Fashion, Music Video

Cherie is the Editor of Aesthetica Magazine and the Director of the BAFTA-Qualifying Aesthetica Short Film Festival (ASFF). Originally from New York, Cherie moved to the UK in 2002 to study for her Masters degree and founded Aesthetica, which she has developed into an international brand distributed in 525 stores in the UK and exported to 20 countries. Interested in visual culture, setting up ASFF has been a career highlight.