Jam’s work is infused with a striking sense of colour and place. It is influenced by great photographers such as Saul Leiter for his colour, Newton for the erotic and Cartier Bresson for reportage. Jam’s women are photographed as strong, powerful individuals and the imagery she produces is sensually rich, feminine and aspirational. Her Indian heritage that nurtured a love for the vivid and bold combined with her enthusiasm for location lead to her unique style.
As a director, Jam’s love for the female form, honed from years in fashion, make her short films a feast for the eyes and senses. Her work is filled with a signature passion, energy, warmth and humour that stems directly from her personality. Her commercial & editorial clients include Vogue Brazil, Charlotte Olympia, The last Magazine, Test Mag and Flair Magazine. Her work has won several awards internationally, including at La Jolla Film Festival and Bokeh Fashion Film Festival. Jam currently lives in London and works between London, Paris, New York and Los Angeles shooting both commercially and editorially.