Branded Filmmaking

The origins of luxury fashion brand Louis Vuitton are retold in vibrant pop and candy colours in Never Ending Story, a perfect illustration of the boundaries that branded filmmaking can bend. From photographer-director duo Metz+Racine, this pocket-sized insight into how one of the most notorious luxe fashion houses came to be sweeps through moments in history, showing the label’s longstanding heritage through beautifully orchestrated choreography, lightning-quick editing and a natural eye for condensed visual storytelling.  

The use of colour is what really stands Never Ending Story apart, with a distinctly French palette of pastels, autumnal browns and nautical blues that bring warmth and a light splash of fun to this high fashion history lesson. 

Barbara Metz and Eve Racine are established names in luxury, fashion, commercial and editorial advertising, with recent collaborators including Cartier, Jo Malone and Dior. Their reputation is built on their ability to breathe “playful brilliance” and a poetic vision to their campaigns. 

The short film played in the Advertising programme at the BAFTA-recognised Aesthetica Short Film Festival. The strand was introduced to illustrate the potential and creative licence that branded content can afford filmmakers, while tapping into human emotions, inspirations and aspirations through these imaginative campaigns. These entries – which have been submitted from across the world – show audiences what these innovative short films can present beyond consumerism with vastly different visions in terms of aesthetics and composition. 

Submissions are now open for the 10th edition of the Aesthetica Short Film Festival.

BAFTA-qualifying ASFF 2020 takes place from 4 – 8 November with an unrivalled programme of short films and immersive media showcases, networking opportunities, career development initiatives and interactive talks, Q&As and workshops. Submit your work here.