Partnerships & Advertising
The BAFTA-Qualifying Aesthetica Film Festival is a landmark event in the cultural calendar. It is a hotbed for talent discovery, talent development and industry networking.
Each year, thousands of attendees enjoy a culturally-rich and transformative programme of 300 curated short films – alongside a wealth of masterclasses, pitching sessions, networking opportunities, market screenings, VR experiences and panel discussions.
Hybrid delivery in 2021, presents advertisers and partners with the opportunity to connect with key demographics in person, on screen, in print, and online through the Festival’s Virtual OD Platform, which will be live from 2-30 November.
Please find more information below about the Festival and our suite of available promotional opportunities.
Recent speakers have included industry professionals like:
- Dame Judi Dench
- Sarah Gavron
- Andrea Arnold
- Dick Pope
- Sam Feder
- Jeanie Finlay
- Chinonye Chukwu
- Maxine Peake
- Philippa Lowthorpe
- Maryam Mohajer
- Jeremy Deller
- Simon Chinn
- Russell Tovey
- Barry Adamson
Recent years have featured representatives from key organisations like:
- BBC Films
- BBC Writers Room
- BFI Doc Society
- Black Dog Films
- British Vogue
- Guardian Docs
- Industrial Light& Magic
- & Many More
The most recent Live Festival in 2019 welcomed 26,000+ attendees, while the 2020 Virtual Festival drew an audience of 70,000.
With hybrid delivery in 2021, we’re expecting an audience nearing 100K individuals from 2-30 November.
In terms of demographics, audiences attend in fairly even numbers across male and female and we attract a well-balanced age demographic – seeing a particular peak in attendees aged 20-34, while still retaining strong attendance throughout the ages 16-59.
Print Media: Festival Programme
The Festival Programme is a major resource in and of itself for talent discovery. It provides insights into the screening schedule, speakers and jury members, guest programmes, masterclasses, events and logistical information. This means that, it is not only an integral source of information during the course of the festival itself, but a publication which our attendees like to keep, collect and refer to.
The programme is aesthetically produced and provides excellent visibility for advertisers – having a print & digital readership of 60,000+ and being distributed in festival packs.
Print adverts are available in Full, Half & Quarter Page sizes and recent programmes have featured promotional placements from Hilton, Reclaim the Frame, Grand Central, Hijack, Backstage, Digital Creativity Labs, Primetime and Picture House, as well as a range of universities and international film festivals.
On Screen Promotion: Trailers & Holding Cards
Video advertising is the most effective way to generate an emotional response and to get audiences excited about the product or service you have to offer them. Featured collaborators have a unique opportunity to showcase brand identity through the very medium in which attendees are there to immerse themselves.
- Shown in advance of all 300 screenings at the live Festival
- 20,000+ views via live stream on the virtual platform
- Up to 30 seconds long
- Pro Res or H.264; 1920px wide x 1080px high
Holding Cards are a fantastic way to secure a high level of repeated viewings of your organisation’s branding. They are shown on a perpetual loop between sessions on the Virtual OD Platform as well as between live screenings – as attendees arrive, get comfortable and vacate venues.
- Displayed 4,000+ times in advance live screenings
- Still or a silent moving image
- 10 seconds long
- JPG or TIFF file. 1920px wide x 1080px high
Live & Virtual Exhibition: Industry Marketplace
- Film Festivals
- Casting Companies
- Creative Career Sites
- Camera and Equipment Brands
- Locations Services
- Post-Production Companies
- Subtitling & Dubbing Services
- Film Equipment, VR & Prop Hire
- Script Review & Circulation Organisations
- Residency & Mentorship Programmes
- Agents, Strategists, Consultants & PR Professionals
- Organisations adjacent to the creative industries
Live Industry Marketplace
Welcoming excellent foot-traffic each year, the Live Industry Marketplace is a space for direct engagement with prospective clients, customers and collaborators. Hundreds of filmmakers, industry professionals and ticketholders attend the event – seeking to learn more about the products and services which our exhibitors have to offer them.
The 2021 Industry Marketplace will be held on Friday 5 November at York’s iconic Mansion House, on route between the Festival’s other screening and events venues. There are only 26 stands available.
Virtual Industry Marketplace
Virtual Exhibitors secure excellent digital visibility with a Dedicated Profile on the OD Festival Platform from 2-30 November.
The Virtual Marketplace achieved 18,000+ views in 2020 and provided a space for Virtual Exhibitors to share insights, bios, logos, contact details, links, embedded files and videos – securing international exposure, sourcing web traffic for company pages, and encouraging prospective clients and collaborators to get in touch.