Simon Richings

Executive Creative Director

Simon Richings, Executive Creative Director, heads up all aspects of AnalogFolk London’s creative output. With 22 years of experience, from print designer to conceptual copywriter to CD, Simon has overseen an impressive record of creative excellence at the agency.

In 2018, AnalogFolk was recently listed in the FT 1000 for consistently, fastest, growing European companies over the last 4+ years. It was also highlighted as one of the top four top creative agencies in Econsultancy’s table of 100 digital agencies (and placed 29th overall).

Simon has been instrumental in building a creative culture based on lateral thinking and helping brands give people something of meaningful value. It’s an approach that has led to such successes as Marmite Taste Face, PG tips Morning Moods and Sainsbury’s Story Studio.

He’s won various pencils, lions and other gongs, and been a jury member for D&AD (for the Professional awards and the New Blood student awards), Campaign BIG, the LIAs, and the FABs. He mentors for both D&AD and The School of Communication Arts, and is part of the advisory board for Creative Equals.