Our 2021 masterclasses also include an exciting range of both in-person and virtual conversations around fashion and branding. Hear from industry leaders who have worked with the likes of Nike, SONY and Gucci, and discover innovative ways of thinking about fashion and film.
Brands On Film: Can You Tell A Story And Sell A Product At the Same Time?
This session discusses the layers of communication in branded content, and how these films use storytelling to create impact. Is it always just about the sale or are these films centred around brand values and ethos? What is the line between storytelling and advertising? We will hear from COMPULSORY’s Executive Producer Kadri Mahmoud (Gucci, Burberry, Google) alongside Head of New Business Stephanie Walton. They will dissect the status quo – considering how film is used for better or worse.
2 November, York Explore & Available On Demand
Meet The Fabricant: Digital Fashion
Given that it takes 13,000 litres of water to make one pair of jeans, and fast fashion creates garments that take hundreds of years to decompose, the big question is: where do we go from here? Dutchbased agency, The Fabricant, has created a unique solution, with fashion for your digital self. This seems like the stuff of science fiction films, but given so much of our lives are spent online, why not consider dressing your virtual self? Hear from Digital Fashion Designer, Susanne Vos, about this revolutionary way of thinking.
4 November, Virtual Only, Channel 1
Nowness in Conversation: Developing Audiences Through Film
Vicky Mather, London College of Fashion, is in conversation with Shelley Jones about her work developing and commissioning new editorial short film series and original work from fashion and dance, to art and the environment – searching out the best directorial talent and working with global brands to tell creative stories in short film form. Jones will discuss concept, brand identity and how to excite audiences whilst also adhering to brand guidelines. Clients include Burberry, Nike, Off White, SONY, National Gallery and the English National Ballet.
5 November, Yorkshire Museum, Channel 2
From Visible to Viral: Fashion On Film
L’Oréal, Hugo Boss, Versace, Tommy Hilfiger, Dolce & Gabbana, Moschino, Tom Ford, Givenchy. These are just some of Luca Finotti’s global clients, a director lauded by Forbes as “The Film Director Behind Fashion’s Viral Videos.” Finotti’s impressive portfolio also includes international stars such as Lady Gaga, Gigi Hadid, Rita Ora and Monica Belluci, and awards with Venice, Copenhagen and Berlin Fashion Film Festivals. Finotti joins us in conversation with Niccolo Montanari to discuss the secret to trending content.
6 November, Virtual Only, Channel 1
Masterclasses will run in-person in York, UK, from 2-7 November. Most sessions will also be recorded and will be available to stream on our virtual platform until 30 November. Learn more about our masterclasses here. Tickets start from £25. Discover our pass options here.