Highlights from ASFF 2014
ASFF 2014 showcased 300 short films from 40 countries worldwide. The festival transformed the city of York through pop-up cinema, moving between the city’s most treasured and iconic locations. New strands in fashion and advertising, alongside masterclasses and networking events, presented an opportunity to experience quality independent film and hear directly from industry leaders.
The new strands for 2014 – Fashion and Advertising – showcased the very best creative campaigns from the industry, and included brands such as Vivienne Westwood, Swarovski, Louis Vuitton, Trager Delaney, Topshop, River Island, Karen Millen, Triwa watches and Hub Footwear. Sponsored by London College of Fashion, the fashion strand established a place for serious discussion regarding fashion film. Two directors from Ridley Scott Associates and Sara Wilson, Stylist and Photography Manager at Jigsaw, contextualised the advertising short films prior to the first screening on Friday 7 November.
There were also a series of masterclasses and workshops with leading industry figures from BAFTA, Channel 4, Sheffield Doc/Fest, Double Negative and many more, plus daily networking sessions and evening events. Special screening programmes were presented by Internationale Kurzfilmtage Winterthur sponsored by Embassy of Switzerland, Clermont-Ferrand Short Film Festival, Yorkshire Film Archive and Creative England’s iShorts and there were official selections from our guest countries: Iraq, Japan and Lebanon.
See the Opening Night in pictures, courtesy of Jim Poyner: www.jimpoyner.co.uk/blog.