ASFF Fashion Spotlight

For decades, Britain has upheld a strong identity within the global fashion industry – a boundary-pushing celebration of heritage that can manifest in subtle, refined design or in-you-face punk statements. The BAFTA-Qualifying Aesthetica Short Film Festival 2019 (6-10 November) welcomes such punks and pioneers of British fashion to York – from Rankinto British Vogue and Mulberry– to share their wisdom with fashion aficionados searching for inspiration and insight. 

A series of masterclasses welcomes these household names plus many more across the course of the festival. Highlights include a prolific session with Rankin whose rise from photographer to founder of Hunger and Dazed & Confused magazines and global fashion brand has paved the way for multidisciplinary creatives. 

In the Bespoke Branding: Fashion on Film masterclass (Friday 8 November, 14.30-16.00) speakers from luxury fashion brands such as Mulberry and Stella McCartney chart the success of social-driven content and how the evolution of the fashion industry is giving filmmakers a new platform through which to play with form and aesthetic. Hosted by Fashion Film Consultant Nico Montanari, representatives discuss brand identity on film and sharing a sense of voice with millions of viewers.

Dutifully demystifying the fashion industry’s association with a certain unattainable lifestyle, London College of Fashion (LCF) hosts an inquisitive masterclass on the benefits of fashion on all of society. Fashion Film: Impact and Responsibilityruns Saturday 9 November, 14.15-15.15 at York St John University). LCF is taking part in a number of additional events, from networking drinks to an exclusive showcase of short filmsas part of the festival’s Showcase Screenings. 

Last year, fashion film screenings covered a range of themes, collaborating with brands like Voguei-D and Condé Nast. As part of the 2019 Official Selection films, practitioners have worked alongside Burberry, Prada, Pumamany more, with innovative shorts that expand the perception of beauty, whilst engaging with contemporary politics and representation of diverse identities. 

For more information on ASFF Masterclasses, click here.
ASFF runs 6-10 November. Click here to buy tickets.

Credits:
1. Still from
Fermi Paradox. part of the ASFF 2018 Fashion Film Screenings.