Our Advisory Board

ASFF’s Advisory Board brings together a range of backgrounds and expertise, from academia and commissioning, to production and direction. Our dedicated and award-winning team of talented professionals represent a number of key organisations, as well as renowned independent practitioners.

Charlie Croft

Charlie is an Assistant Director at City of York Council. With a brief that includes arts and culture, he champions and celebrates York’s outstanding arts, culture and heritage and its status as the UK’s first UNESCO Creative City of Media Arts.

Clare Stewart

For 25 years, Clare has been connecting films and filmmakers with audiences. She is now a creative and development consultant and a member of the BAFTA Film Committee. Previously, she was Director of BFI London Film Festival.

Dionne Farell

Dionne is a Development Executive for BBC Films. Prior to joining BBC Films in 2018, Dionne started out as a runner in factual production, before moving over into scripted development, working for companies such as the BFI and Unigram.

Jess Loveland

Jess is Head of New Writing at BBC. Previously, she oversaw the national strategy for the BFI NETWORK working closely with the UK-wide team of Talent Execs and colleagues in the BFI Film Fund, supporting and promoting the next generation of filmmakers.

Julian Foddy

Julian Foddy is a VFX supervisor at Industrial Light & Magic. He has worked on many exciting film projects including Spielberg’s Ready Player One and Solo: A Star Wars Story. He was Global Supervisor for Spiderman: Far From Home and Artemis Fowl.


MarBelle is the Co-Founder and Editor-in-Chief of independent film curation and interview site Directors Notes, a destination for the most cutting edge films. He has previously worked as Editor of Shooting People’s Filmmakers Bulletin.

Martin Roker

Black Dog Films specialises in the production of music videos, documentary, and branded content. As part of the Ridley Scott Creative Group, they have worked Beyoncé, Sigur Rós and The Chemical Brothers, and brands including Adidas and Nike.

Max Park

Max is a Development Editor at Film4, Channel 4 Television’s feature film division. Max works with both new and established filmmakers. The company’s slate includes Three Billboards Outside Ebbing, Missouri, Ex Machina and Slumdog Millionaire.

Nyree Jillings

Nyree has two decades of marketing, brand and audience engagement experience, with ten years at the BFI in a variety of roles including marketing lead on BFI London Film Festival and BFI Flare. She leads in marketing the BFI’s cultural programmes.

Richard Knight

In 2003, Richard Knight worked as a location manager working on Shane Meadows’ Dead Man’s Shoes. Since then, he’s worked on the BAFTA-winning This is England film and TV series, plus 2019’s The Virtues. He delivers sessions for Screen Yorkshire.

Sadie Clayton

Sadie Clayton is designer exploring the creative boundaries between art, technology and fashion. Fascinated by innovation, Sadie has presented work at the Royal Academy of the Arts, Tate and V&A, and created content with Adobe films.

Shira Macleod

Shira has 16 years experience building audiences for international film festivals. She set up and was Cinema Director at Regent St Cinema. She’s also programmed for Arnolfini and consulted for Dochouse. Her recent programming includes Raindance.

Steve Jelley

Steve Jelley is an award-winning producer and creative entrepreneur with over 20 years of experience in content production, distribution and technology innovation. He is co-founder and joint managing director of Hammerhead VR.