Pringle of Scotland celebrates its 200 year anniversary with a brand campaign shot by legendary Scottish photographer Albert Watson. Founded in 1815, the iconic brand established itself at the heart of the Scottish knitwear industry; since its inception technical production has led to the creation of knitwear as outerwear, the signature argyle pattern and classic twinset.
As part of this year’s bicentennial celebrations, Pringle has collaborated with Watson to create an innovative campaign that highlights great British and Scottish talents including model Stella Tennant, artists David Shrigley and Robert Montgomery, actor Luke Treadaway, and Edinburgh Fashion Festival founder, Anna Freemantle.
Throughout his successful four-decade career, Watson has developed a highly prolific portfolio of commercial and artistic photography. His iconic images have appeared on over 100 covers of Vogue and won him numerous accolades including a Lucie Award, a Grammy Award, the Centenary Medal, a lifetime achievement award from the Royal Photographic Society, and most recently an OBE.
This new campaign sees Watson turn to landscape photography, being particularly inspired by the mesmerising scenery of the Isle of Skye, and reflects on the natural grandeur and extraordinary imagery found in the rolling hills of the Scottish highlands. Reflecting both Watson’s affinity with his homeland and Pringle’s origins in Scotland, this short film and photographic series vigorously fuses nature with fashion.
For more, visit www.pringlescotland.com.
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