ASFF 2018 Jury

Find out more about the jury of industry professionals that selected the recipients of the awards at ASFF 2019.

Advertising & Music Video

Craig McNeil

Beggars Group
Director of Creative Projects

Craig is Director of Creative Projects at the Beggars Group of Labels. He joined Beggars in 1995 and has worked with artists including Adele, Dizzee Rascal, Jack White, British Sea Power, Interpol, Stornoway, Glass Animals, Daughter and The xx.

Luke Toyne


Luke’s first credit as producer was the first music promo to be shot in HD – the Sneaker Pimps’ “Sick” in 2001. Since then he has specialised in branded content and TV commercials for the likes of Saatchi & Saatchi, M&C Saatchi, Sky and ITV.

Animation & Comedy

Chris Shepherd

Independent Filmmaker

Chris Shepherd is a multi-award-winning director, writer and producer. From his award winning directorial debut for Channel 4 in 1997 with The Broken Jaw, Chris has worked on many renowned TV Shows and commercials including Nathan Barley.

Tom Box

Co-Founder / Exec Producer
Blue Zoo

Tom co-found Blue Zoo in 2000 and continues to be a driving force in the company. He is executive creative within commercials, games, manages Blue Zoo’s AnimDojo and runs the studios short film programme.

Artists’ Film & Experimental

Phoebe Roberts


Phoebe looks after The Artangel Collection, a body of moving image works commissioned by Artangel. She collaborates with the likes of Tate and with curatorial colleagues across the UK to exhibit these innovative pieces.

Dance & Fashion Film

Minnie Carver

Video Producer
British Vogue

Minnie Carver’s role at British Vogue involves commissioning, producing and often directing filmed content for the magazine’s video platforms. Her work bridges the gap between print and digital.

Sadie Clayton

Fashion Designer

Sadie Clayton graduated from Kingston University in 2013 with a BA Honors Fashion Design. Fascinated by design and innovation, Sadie took these foundations to explore…


Noe Mendelle

Scottish Documentary Institute

Noe started her film career with Steel Bank Films, a C4 film workshop. She is an experienced director, producer and exec producer, having worked on numerous award-winning and highly popular documentaries.

Richard Melman

Managing Director
Spring Films

Richard has produced, directed and commissioned a wealth of diverse programmes for both British and International broadcasters. Currently, he is the Executive Producer and Managing Director for Spring Films.

Drama &Thriller;

Cornelius Walker

Director / Screenwriter

Cornelius is a director and screenwriter and was the subject of the Oscar-Nominated documentary Black Sheep. He has worked with clients such as Google, William & Grant and HSBC as well as developing his feature film and TV projects.

Simon Nelson

Development Executive
BBC Writersroom

Simon is the  Development Executive for BBC Writersroom. In this role he takes the lead in the development of new writers and writing for BBC Drama, BBC Comedy and BBC Children’s Drama.

VR & Immersive

Dan Bartlett

London College of Communication

Dan Bartlett is Programme Director for Moving Image and Digital Arts at London College of Communication. As an animation visual development artist Dan aims to explore the duality that exists between fundamental artistic and cinematic principles, and emergent digital technologies.

Elaine Wong

Co Founder
The Other Set

Elaine is a Programme Advisor for BFI London Film Festival and previews for Sheffield Doc/Fest and Underwire. She co-founded VR Distribution company Other Set in 2017, and currently works at the National Centre for Immersive Storytelling: StoryFutures Academy.

ASFF 2019 Northern Film School Best Screenplay Jury

Annabelle Pangborn

Northern Film School

Annabelle Pangborn trained as a musician and composer at the London College of Music, and as a filmmaker at the Royal College of Art. She has worked in film and television as a composer and sound designer on award winning drama, documentary, dance film and experimental animation. She is also a writer and has produced films through her own production company which have been released through Columbia Tri Star.

Cherie Federico

Aesthetica Magazine

Cherie is the Editor of Aesthetica Magazine and the Director of the BAFTA Recognised Aesthetica Short Film Festival (ASFF). Originally from New York, Cherie moved to the UK in 2002 to study for her Masters degree and founded Aesthetica, which she has developed into an international brand distributed in 525 stores in the UK and exported to 20 countries. Interested in visual culture, setting up ASFF has been a career highlight.

Dan Weldon

Senior Lecturer
Northern Film School

For 25 years, Dan Weldon produced critically acclaimed feature films and documentaries that won major awards in Cannes, Berlin and Edinburgh. As a writer/director, he has also written a number of commissioned screenplays for the likes of Stephen Frears, Amblin Pictures and Channel Four Films. Dan still writes and makes films, but he spends his time teaching as a Senior Lecturer at Northern Film School.