Creative Director, Studio Private
Erika Trotzig is a Swedish fashion designer, educator and the creative director of Studio Private, a creative production house based in London.
In a career spanning over 20 years she has worked in haute couture, ran her own clothing label, lectured extensively in design process across many of the UK’s leading universities, including Central St Martins, where she is an associate lecturer in fashion.
As a designer, Erika stands in the crossroads between fashion and art, and seeks to investigate boundaries of beauty. Her work is conceptual, and interdisciplinary, dealing with questions around beauty, memory, and loss. As the Creative Director of Studio Private she works with film and stills, overseeing the creative output of the artists. Studio Private is a multi disciplinary production house working across stills and film, specializing in imagery related to the fashion industry.