Commissioning Routes

Having and realising a creative vision is not the only challenge facing the filmmaker. It is followed by the stumbling blocks of shaping the work into a finished and viable product that is ready for the marketplace, finding appropriate channels for distribution and, ultimately, getting that work in front of a receptive and appreciative audience. ASFF has expert advice on all of these areas, which are particularly relevant in a fast-shifting world where a plethora of online channels and platforms now run alongside more traditional commissioning routes as means to the end of getting your film seen. It is a world where the means to produce and distribute short films have never been so readily or cheaply available but, as a consequence of this, where your film risks getting lost amid the countless others vying for attention. Our Industry Sessions aim to give you the competitive edge.

In Nowness: How to Get Your Short Commissioned (Quad South, York St John University; Friday 10 November, 15:30 – 16:30), Michael Lewin, commissioner at Nowness, an online global video channel, will discuss what he looks for in a short and will consider ways of releasing films online. Launched in 2010, Nowness aims to celebrate the art of the short across themes of art, design, fashion, beauty, music, travel, fashion and food.

The film editor’s craft is a highly-skilled trade and one which can transform a finished product, but it is one where the tools have become much more readily available with the advent of digital technology. Jaime Estrada-Torres’ editing skills have been called on by the likes of Stanley Kubrick and Werner Herzog during his renowned career. In Editing: Has Digital Technology Democratised Production? (Temple Hall, York St John University; Friday 10 November, 10:30 – 11:30) he considers the evolution of technology and its implications for the art of visual storytelling.

The work of a film distributor in the funding, marketing and dissemination of a film is a vital part of the process of getting from initial idea to movie theatre. Moreover, the distributor’s knowledge of the marketplace can play a vital role in helping you to maximise your potential audience. Kevin Chan of Thunderbird Releasing will explain how the distribution business works and what he looks for in a film in today’s cinematic landscape in Distribution: How to Find an Audience for Your Film (Quad South, York St John University; Friday 10 November, 10:30- 11:30).

ASFF runs 8-12 November. For more information or to book tickets:

To view the full programme online, click HERE.

Join the conversation: @ASFFest

1. Jim Poyner.