Advertising in its original context inherently acts as a commercial tool to entice and encourage its audiences to take part in an activity or purchase some sort of product. Moving away from its native environment, advertising becomes an art form and film genre in its own right, able to celebrate its creative talent and ingenuity alongside more conventional film varieties. This year, ASFF is proud to welcome this emerging category for the first time.
With a wide selection of advertising shorts presented across one screening to be held at York St John University and King’s Manor in November, the ASFF team are excited to bring an innovative and enterprising medley of extraordinary commercial-orientated film to festival attendees.This specially selected advertising programme includes: Louis Vuitton City Guides by Romain Chassaing (Solab) a brief, but unique tour around the world, Le Sirenuse by Poppy De Villenueve (Partizan) documenting a couple’s stay at the sea-perched Le Sirenuse hotel in Positano, Italy, and Shadow Dancer by James Copeman (RSA Films), which follows the character Noya navigating her way through her teenage years, whilst being inevitably lost in the wrong crowd.
Alongside screenings, ASFF also presents a dynamic series of masterclasses and workshops with leading industry figures, working with such organisations as BAFTA, Channel 4, Sheffield Doc/Fest, Association of Camera Operators, Raindance, Double Negative, Beggars Group and many more. Featuring in this year’s masterclass sessions is Ridley Scott Associates. Join RSA Director Barney Cokeliss and producer Lisa Joseph for The Art of Advertising: an exclusive insight into the RSA’s work in short film and commercials for the likes of Volkswagen and Lexus.
ASFF is a celebration of independent film from across the world, and an outlet for supporting and championing short filmmaking. One of the UK’s most exciting site-specific events, this year’s festival will take place in 15 iconic venues across the historic city of York from 6 – 9 November 2014.
For a full list of films included in the Advertising screening, see the programme here.
More information on ASFF events and tickets available at www.asff.co.uk/tickets.
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1. Poppy De Villenueve, Le Sirenuse, 2014. Courtesy of Partizan.